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January: São Paulo Fashion Week (SPFW)

Start the year with a splash of glamour at São Paulo Fashion Week. This biannual event is a major highlight in the fashion world, showcasing the latest collections from top Brazilian designers. Expect a week of stunning runway shows, exclusive parties, and the opportunity to see cutting-edge fashion trends.

Dates: Mid-January

February: Carnival

Carnival in São Paulo is a vibrant celebration of music, dance, and culture. The city’s samba schools compete in parades filled with spectacular costumes and high-energy performances. Beyond the official parades, street parties, known as “blocos,” take over the city with lively music and dancing, creating an unforgettable festive atmosphere.

Dates: Usually late February to early March

March: Virada Cultural

Virada Cultural is a 24-hour cultural extravaganza that transforms São Paulo into an open-air stage. Featuring a mix of music, theater, dance, and visual arts, this event offers a nonstop cultural experience. Most performances and activities are free, making it accessible to everyone.

Dates: Late March or early April

April: São Paulo International Film Festival (Mostra)

Film enthusiasts flock to the São Paulo International Film Festival, also known as Mostra, every April. This event screens hundreds of films from around the world, ranging from independent productions to major releases. The festival also includes workshops, panel discussions, and Q&A sessions with filmmakers, offering a deep dive into the world of cinema.

Dates: Mid-April

May: Festival da Mantiqueira

Film enthusiasts flock to the São Paulo International Film Festival, also known as Mostra, every April. This event screens hundreds of films from around the world, ranging from independent productions to major releases. The festival also includes workshops, panel discussions, and Q&A sessions with filmmakers, offering a deep dive into the world of cinema.

Dates: Mid-April

May: Festival da Mantiqueira

The Festival da Mantiqueira, held in the charming town of São Francisco Xavier near São Paulo, is a haven for literature lovers. The festival features readings, discussions, and book signings by renowned authors, poets, and literary critics. It’s an ideal event for those looking to immerse themselves in literary culture while enjoying the scenic beauty of the Mantiqueira Mountains.

Dates: Late May

June: Festa Junina

June in São Paulo is synonymous with Festa Junina, a traditional Brazilian celebration honoring Saints Anthony, John, and Peter. These festivals feature folk music, traditional dances like quadrilha, and delicious seasonal foods such as corn cakes and quentão (a hot mulled drink). Each neighborhood hosts its own Festa Junina, providing a warm and communal atmosphere.

Dates: Throughout June

July: Anima Mundi

Anima Mundi is one of the largest animation festivals in the world. This event showcases a wide array of animated films, from shorts to feature-length works, created by animators globally. In addition to film screenings, Anima Mundi offers workshops, masterclasses, and interactive exhibitions, making it an exciting event for animation enthusiasts and professionals alike.Anima Mundi is one of the largest animation festivals in the world. This event showcases a wide array of animated films, from shorts to feature-length works, created by animators globally. In addition to film screenings, Anima Mundi offers workshops, masterclasses, and interactive exhibitions, making it an exciting event for animation enthusiasts and professionals alike.

Dates: Mid-July

August: Bienal do Livro de São Paulo

Book lovers will enjoy the Bienal do Livro de São Paulo, one of Latin America’s largest book fairs. This event brings together authors, publishers, and readers for ten days of literary celebration. Attendees can browse countless books, attend author talks and signings, and participate in literary discussions.

Dates: Late August (Biennial, held every two years)

September: Rock in Rio São Paulo

Rock in Rio extends its legendary music festival to São Paulo with a series of concerts featuring top international and Brazilian rock bands. Held in early September, this festival attracts massive crowds and offers an electrifying atmosphere with unforgettable performances from legendary and emerging artists.

Dates: Early September (select years)

October: São Paulo Art Biennial

The São Paulo Art Biennial is one of the most important contemporary art exhibitions in the world. Held every two years, it features works by renowned and emerging artists, offering a platform for innovative and thought-provoking art. Visitors can explore a wide range of mediums, including painting, sculpture, video, and installation art.

Dates: Late October (Biennial, held every two years)

November: São Paulo International Marathon

The São Paulo International Marathon is a major event for athletes and running enthusiasts. Runners from around the world come to compete in this challenging race that winds through the city’s streets, offering stunning views of São Paulo’s landmarks. Whether you’re running or cheering from the sidelines, the marathon is an exhilarating experience.

Dates: Early November

December: Christmas Celebrations

São Paulo becomes a festive wonderland in December with its Christmas celebrations. The city is adorned with dazzling lights and decorations, especially along Paulista Avenue and in Ibirapuera Park. Holiday markets, concerts, and nativity scenes create a magical atmosphere. One of the highlights is the Christmas tree in Ibirapuera Park, which is illuminated with thousands of lights and serves as a focal point for festive activities.

Dates: Throughout December

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São Paulo’s diverse and vibrant calendar of events ensures there’s always something exciting to experience, no matter when you visit. From the high-energy celebrations of Carnival to the serene literary discussions at Festival da Mantiqueira, the city offers a rich tapestry of cultural experiences. Plan your trip to coincide with one of these fantastic events and immerse yourself in the dynamic spirit of São Paulo.